Understanding audiences : learning to use the media constructively / Robert H. Wicks.
This text examines how audiences develop their perceptions of reality based on what they see in the media. It is appropriate for students in media effects, psychology of media, media and society, and audience analysis.
Gespeichert in:
E-Book
| Person | |
|---|---|
| Ausgabe | 1st ed. |
| Ort, Verlag, Jahr |
Mahwah, N.J.
: L. Erlbaum Associates
, 2001
|
| Umfang | 1 online resource (240 p.) |
| ISBN | 1-135-65627-4 1-4106-0101-3 9786612325861 1-282-32586-8 0-585-35410-3 |
| Sprache | Englisch |
| Zusatzinfo | Description based upon print version of record. |
| Zusatzinfo | Book Cover; Title; Copyright; Contents; Preface; I Beyond Media Effects to Constructing Social Reality; 1 Interpreting Media Messages; 2 From Media Effects to Constructing Social Reality; II Constructing Media Messages; 3 Attracting and Maintaining the Attention of the Audience; 4 Persuading the Media Audience; 5 Framing Media Information; III USING Media Messages; 6 Fundamentals of Media Information Processing; 7 Children as Audience Members; 8 The Radio and Television TalK Show Audience; 9 The Internet Audience; 10 Learning to Use Media Constructively; References; Author Index Subject Index |
| Zusatzinfo | English |
| Serie/Reihe | Communication (Hillsdale, N.J.) |
| Online-Zugang | EBSCO EBS 2024 |
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