Fundraising management : analysis, planning and practice / Adrian Sargeant and Jayne George

"Applying the principles of marketing to non-profit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK the introduction of a new fundraising regulator and new thinking on professional ethics. Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without"--

Bibliographische Detailangaben

Hauptverfasser	Sargeant, Adrian 1964- (Verfasser:in), George, Jayne (Verfasser:in)
Ausgabe	Fourth Edition
Ort, Verlag, Jahr	London ; New York : Routledge, Taylor & Francis Group , 2022
Umfang	vi, 517 Seiten : Illustrationen, Diagramme
ISBN	9780367563707 9780367563714
Sprache	Englisch
Zusatzinfo	1. The History and Development of Fundraising Practice ; 2. Fundraising Planning: The Fundraising Audit ; 3. Marketing Research for Fundraising ; 4. Understanding Giving ; 5. Strategic Planning: The Fundraising Plan ; 6. Fundraising Reporting ; 7. Donor Recruitment ; 8. Making the Case for Investment ; 9. Donor Development ; 10. Major Giving Fundraising ; 11. Legacies and In-Memoriam Giving ; 12. Community Fundraising ; 13. Corporate Fundraising ; 14. Trust and Foundation Fundraising ; 15. Digital Fundraising ; 16. Fundraising in Social Media ; 17. Managing Fundraising Teams ; 18. Leading Fundraising Teams ; 19. Legal and Ethical Aspects of Fundraising Management
Online-Zugang	Inhaltsverzeichnis
Persistente URL	https://katalogplus.ub.uni-bielefeld.de/title/HT021135289