Data mining for business applications / edited by Carlos Soares and Rayid Ghani.
Data mining is already incorporated into the business processes in many sectors such as health, retail, automotive, finance, telecom and insurance as well as in government. This technology is well established in applications such as targeted marketing, customer churn detection and market basket analysis. It is also emerging as an important technology in a wide range of new application areas, such as social media, social networks and sensor networks. These areas pose new challenges both in terms of the nature of available data and the underlying support technology. This book contains extended v
Gespeichert in:
Elektronisch
E-Book
| Beteiligte Person(en) | , |
|---|---|
| Ort, Verlag, Jahr |
Amsterdam
: IOS Press
, 2010
|
| Umfang | 1 online resource (196 p.) |
| ISBN | 6612956178 1-282-95617-5 9786612956171 1-60750-633-5 |
| ISSN | 0922-6389 ; |
| Sprache | Englisch |
| Zusatzinfo | Description based upon print version of record. |
| Zusatzinfo | pt. 1. Data mining methodology -- pt. 2. Data mining applications of today -- pt. 3. Data mining applications of tomorrow. |
| Zusatzinfo | English |
| Serie/Reihe | Frontiers in artificial intelligence and applications ; ; v. 218. |
| Online-Zugang | EBSCO EBS 2024 |
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